HB Better
At HB we have a proven ability to develop food solutions with superior taste, texture, and overall performance. Our R&D and Culinary Innovation departments have a proven history of customization and development of unique food solutions. If you are looking to differentiate your offering with that “WOW” factor or driving to diversify your business, HB can provide you with the customized food solution, specialty ingredient and formulation expertise.
- Industry leading breading and coating systems for any application
- Proprietary Nama Panko breading with truly unique attributes, bite and texture
- Innovative food ideas and formulations for appetizer, breakfast or center plate offerings
- Unique seasoning, mixes, rubs or glazes customized to your objectives
- HB Simply Better bakery mixes
- Expertise in developing or implementing any desired flavor profile
- Proactive identification of solution improvements or enhancements
- Active monitoring of trends, consumer preferences and emerging technologies to identify truly new and unique solutions for our customers
- Processing Environment Optimization

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Better Coating
Fish and Chips
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Better Coating
Korean Roller Grill
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Better Coating
Authentic Nama Panko
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Better Glaze
Burre Blanc Halibut
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Better Coating
Panko Onion Rings
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Better Coating
Chicken Fried Nuggets
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Better Coating
Authentic Nama Panko
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Better Coating
Corn Panko
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Better Coating
Semi-Dry Panko
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Better Coating
Potato Panko System
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Better Coating
Authentic Beer Batter
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Better Coating
Crunchy Garlic System
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Better Coating
Spicy Panko System
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Better Coating
Fajita System
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Better Coating
Tropical Encrusted System
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Better Glaze
Buffalo Glaze
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Better Glaze
Hawaiian Glaze
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Better Glaze
Thai Sesame Glaze
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Better Bakery
Muffins

- Organic Products
- Sauces
- Glazes
- Spray Starch Blends
- Impingement Oven Coating Systems
- Low Sodium Applications
- Gluten Free Products
- Marinades
- Gravies
- Dips
- Raw Breaded Bake Applications Matrixes/Binding Agents
- All-Natural Products
- Clean Label Products
- Moisture Barrier Blends
- Seasoning Blends
- Topical Sprinkles
- Saucy Interior Glazes
- Extended Hold Time Coatings
- Roller-Grill Coating Systems
- Lower Oil Pick-Up Coaters
Sampling of Unique HB Coating Systems
- Herb Breader – Breader with large herb particulates
- Asian Sesame Breader – black and white sesame seeds with panko crumb (flavors can be added depending on the profile of the interior)
- Indian Chickpea Breader – chickpea flour in the batter and predust with warm Indian spices in an ABC breader
- Tuscan Multigrain Breader
- Pecan Breading – rich in pecans and pecan flavor with other savory notes
- No Par-fry Breader – light and crispy, already colored to appear fully cooked, significant fat reduction
- Tortilla Breader – light and crispy with corn mesa particulates, can be further flavored with Mexican spices
- Potato Breader – Potatoes add a distinct flavor note and unique appearance
- Almond Breader – Visually appealing breader with sliced almond particulates
- Garlic Parmesan Breader – Savory Garlic with mild parmesan notes
- Any HB coating system has the ability to be enriched or fortified inclusive of Omega 3′s

Our authentic, fresh Japanese style bread crumbs make using traditional Japanese production methods represent not only a better choice but an opportunity to positively differentiate your entrée over other bread crumbs on the market today.
Nama Panko bread crumbs possess a spiky texture that produces a crisper bite than ordinary bread crumbs and improved adherence to food surfaces. The crisp sensation of Nama Panko complements and blends with both the substrate and batter creating better flavor and harmony.
With superior bake-back and fry-back qualities and visually striking golden color unlike any other dry bread crumb, Nama Panko is the ideal breading for poultry, meat, vegetables and seafood. If you are looking for a product to drastically improve the taste, texture and visual impact of your entrée or meal – Nama Panko is the choice for you.
Simply Better
- Sweet Bread/Roll Mix
- Potato Bread/Roll Mix
- Pizza Crust Mix
- Buttermilk Pancake Mix
- Waffle Mix
- Belgian Waffle Mix
- Buttermilk Biscuit Mix
- Funnel Cake Mix
- Full Line of Muffin Mixes
- Full Line of Cookie Mixes
- Full Line of Scone Mixes
Simply Better Ancient Grain
- Ancient Grain Muffin Mix
- Ancient Grain Biscuit Mix
- Ancient Grain Waffle & Pancake Mix
- Ancient Grain Scone Mix
- Ancient Grain Base Mix
Simply Better Gluten Free
- Gluten Free Brownie Mix
- Gluten Free Chocolate Cake Mix
- Gluten Free Yellow Cake Mix
- Gluten Free Muffin Mixes
- Gluten Free Pizza Crust Mix
- Full Line of Gluten Free Bread
- Full Line of Gluten Free Cookie Mixes
- Gluten Free Scone Mix
Sampling of HB Coating, Rub & Glaze
Flavor Profiles
- Orange Ginger
- Italian
- Steakhouse
- Beer
- Hot & Spicy
- Savory
- Smoked Paprika
- Roasted Pecan
- Chili Lime
- Brown Sugar Pecan
- Garlic Herb
- Roast Poultry
- Sweet Vanilla
- Cinnamon
- Zesty
- Lemon Dill
- Grilled Butter
- Flavored Fruit
- Thai Sesame
- Chipotle
- Lemon Pepper
- Jamaican Jerk
- Cajun
- Barbeque
- Cheese
- Southwest
Sampling of Unique Bakery Mix
Flavor Profiles
- Lemon Ginger
- Pomegranate
- Zucchini Nut
- Lemon Strawberry
- Bran Spice
- Pumpkin Spice
- Pumpkin Raisin
- Cherry Almond
- Cherry Cream Cheese
- Butterscotch
- Pear Ginger
- Spiced Plum
- Maple Walnut
- Cranberry Orange
- Gingerbread
- Peaches & Cream
- Applesauce Oatmeal
- Cinnamon Pear
- Strawberry Banana
- Date Nut

HB Corn Panko, a truly unique crumb combining the slightly sweet flavor of corn, a beautiful gold color, and a light, crunchy bite.